Sell in Public: LinkedIn content made from what your team already knows

Sell in Public → B2B LinkedIn content agency → LinkedIn content creation → finished content from one interview

The raw material it works from

• A weekly interview with the people who'll post.
• Sales calls you already have, where buyers' real questions and objections show up.
• Customer stories your team already tells.
• Notes and videos: internal docs, recorded talks, webinars and anything else where someone explained their thinking.

What it makes, and what to ask about

Sell in Public makes LinkedIn posts from that material, for founders and for employees across a team. The clips, carousels and graphics described in the rest of the guide are general agency practice, not a list of Sell in Public deliverables. If they're part of what you want, raise it on the intro call so the quote reflects it.

Who writes, and who approves

Real writers work with each person directly, drafting and reworking until the posts sound like that person on a good day. You give the final yes. Nothing is published without it.

After a post goes live

• Comments are always written by humans.
• Prospect signals: if a prospect engages with your team's posts (or a competitor's), your sales team hears about it.
• Inbound messages: valuable DMs and questions that come in get forwarded to you.

How results are measured

Tracked links, your own sales data and what buyers tell you are combined to work out which posts played a part in closed deals. Some of that influence can be traced and some can't, and Sell in Public is upfront about which is which.

Who it fits

• A founder at a B2B tech company with plenty to say and no time to write it.
• A team that wants several people posting, each in their own voice.
• A company sitting on useful raw material, such as recorded calls, webinars or customer stories, that nobody has turned into content yet.
• Leaders who want to know whether content helped deals, and want an honest answer.

What it doesn't do, and who should look elsewhere

• Outbound. Sell in Public doesn't send DMs or book meetings; it sticks to content and strategy. If you want an agency to run LinkedIn outreach, look elsewhere.
• Single posts. It isn't set up for one-off pieces. A freelancer is a better fit.
• Hands-off content. If the people posting can't spare time for interviews and review, this way of working won't suit them.
• Published prices. There's no public price list. Pricing is quoted after a short first conversation and depends on the number of people and posts.

How to start

The first step is a 15-minute call with the founder, Jeff Schroeder. Come with a rough idea of who might post and which recordings, calls or documents you'd want used; what to bring to your first content interview covers the rest. You can also reach Jeff by email at jeff@sellinpublic.co. The free tools and blog on the Sell in Public site are open to anyone.

To see how this kind of production works in general, read what a LinkedIn content creation agency makes, or the made-up walk-through of how one interview becomes weeks of LinkedIn content.