What a LinkedIn content creation agency makes, and how it gets made

Sell in Public → B2B LinkedIn content agency → LinkedIn content creation → finished content from one interview

The raw material an agency needs from you

An agency working from your website and a topic list will write posts any competitor could publish. The useful inputs are the ones only your team has:

• Interviews. A recorded conversation with each person who'll post, built around real situations. Usually the richest source.
• Sales and customer calls. The objections, questions and phrases buyers actually use, provided everyone agreed to the recording.
• Customer stories. Implementations, turnarounds, a customer who used the product in a way nobody expected. Naming the customer needs their permission.
• Existing video. Webinars, podcast guest spots, conference talks, recorded demos. An hour of footage can hold several clips.
• Notes and documents. Sales decks, onboarding guides, internal memos, the Slack thread where someone finally explained a thing well.

You don't need all of these. To arrive prepared, read what to bring to your first content interview.

Four formats, and what each takes to make

Each format suits a different kind of raw material and fails in its own way.

Video and design need different skills from writing, which is why they often appear as separate lines on a quote. A founder who explains a framework clearly on a whiteboard has handed you a carousel; a CTO who gets animated on camera about one design decision has handed you a clip.

How raw material becomes finished content

A well-run agency puts every batch of raw material through six steps:

1. Capture. Record the conversation (on video if clips are possible), get a transcript, and gather any calls, decks or recordings you've cleared for use.
2. Mark the usable moments. A writer reads the whole transcript, not a summary, and flags every distinct story, opinion, explanation and customer question.
3. Match each moment to a format, using the table above.
4. Draft and design. Writers write; an editor or designer cuts the video and builds the slides.
5. Check, then approve. Both are covered below.
6. Publish and reply to comments.

For a full made-up example, from a single conversation to five weeks of posts, see how one interview becomes weeks of LinkedIn content.

Quality control before anything ships

Before a piece goes to its owner for approval, someone other than the writer should check:

• Facts and numbers. Every figure, date and claim traces back to the recording or a document. If it can't be traced, it comes out.
• Names and confidential details. Customers and colleagues are named or tagged only if they've agreed, and a second read catches roadmap hints, pricing, deal terms, fundraising and hiring plans. People say things in interviews they'd never post.
• Voice. Read it out loud. If the person wouldn't say that sentence in a meeting, rewrite it.
• Clips and visuals. A cut should never change what the speaker meant, captions should spell names and product terms correctly, and images need alt text.
• AI-assisted work. If a tool helped transcribe, summarize or draft, a person still checks every quote and claim against the original.

Ask any agency you're considering who does these checks and what happens when one fails.

Approvals that don't stall production

The person named on a post should always have the final say. The aim is to make that say quick:

• One approver per post: the person whose name is on it. Bring in legal or comms only for topics that need them, such as customer names, financial figures or regulated claims.
• Approve the finished version. Agreeing to an idea in an interview isn't approval of the post. Clips get approved as the actual cut.
• Review in batches. A few pieces in one sitting is easier than a trickle of single requests.
• No reply means no post. A good agency follows up instead of publishing anyway.

What content creation costs

Nearly all published prices come from agencies selling the work, and they cover different things, so compare scope as well as price (all checked November 2026):

The sources disagree on what one person's content should cost. Scope explains most of the gap: post volume, whether interviews, video and design are included, and writer seniority. We couldn't find an independent survey of these prices.

Sell in Public doesn't publish prices. Its quote comes after a short intro call and depends on the number of people and posts involved.

How to judge an agency's production before you sign

Questions that get past the sales deck:

• "Can I see one interview or recording, and everything you made from it?" It shows how much they pull out, and how faithfully.
• "Who cuts the clips and builds the carousels, and are they on your team?" Either answer can work; you want to know who's accountable.
• "What do you do with something I said that shouldn't be public?" Listen for a clear process, not reassurance.
• "What exactly do I approve, and what happens if I'm slow to reply?"
• "How do you tell whether a post helped a deal?" Listen for specifics about what they track, and honesty about what can't be traced.

Three mistakes to avoid:

• Buying on volume. A high post count built on thin material reads worse than fewer posts built on good interviews.
• Paying for video before you've recorded anything worth clipping. Record a few interviews on camera first.
• Letting a template pick the format. A story squeezed into slides loses the detail that made it worth telling.