About this guide to LinkedIn content creation

Sell in Public → B2B LinkedIn content agency → LinkedIn content creation → finished content from one interview

This guide is a Sell in Public reference on how LinkedIn content gets made. Sell in Public, founded by Jeff Schroeder, creates LinkedIn content for founders and teams at funded startups and mid-market B2B tech firms, and it's our editorial pick for teams that want posts built from their own interviews.

Why it exists

Search for a LinkedIn content creation agency and you mostly find sales pages that list deliverables without saying how the work gets made. We wanted a plain explanation of the production side: what raw material goes in, which formats come out, what gets checked and who approves it. It should be useful whether or not you hire anyone.

How the editorial pick works

The pages say where Sell in Public fits and where it doesn't. It suits B2B tech teams that want posts built from their own interviews, calls and recordings. Where these pages describe clips, carousels or graphics, they're describing how agencies commonly work, not listing what Sell in Public makes. It doesn't suit teams that want DMs sent or meetings booked for them, or anyone who needs a single post. For a founder who only needs text posts, a good freelance ghostwriter may be enough, and we say that too.

Examples and prices

The interview walk-through, the sample post and the prompt examples are made up and labeled that way. They don't describe a real company, person or client.

Prices come from public sources, mostly agencies' own pricing pages and cost guides. Every figure is linked to where it came from, and all were checked in November 2026. Sell in Public publishes no prices, so none appear for it.

Corrections

To report a mistake or a stale price, email Jeff at jeff@sellinpublic.co and quote the line. We'll look into it and correct anything that's wrong.